If there is a rise in users looking for apps in your category, you need to have a proactive plan to ensure that your app is visible on the app stores to avoid missed opportunities. You should make sure that your app is ready for potential sudden influxes of users and can mitigate increased drop offs, too. Unpredictable spikes and trends across app storesĪs people continue to adapt in 2021, app marketers should expect the unexpected when it comes to new trends and spikes across the app stores. App companies that want to stand out among competitors need to implement an end-to-end marketing strategy that increases app discoverability, user acquisition, and, most importantly, user engagement. This dramatic leap forward will likely cause a notable increase in the number of available mobile apps, leading to an increasingly saturated app marketplace. The shift to mobile-first has been occurring for several years, but the pandemic exaggerated the speed of this trend in 2020. Your customers are now using mobile apps to learn, shop, network, and even exercise. With global restrictions on travel, entertainment, and work, people are increasingly turning to mobile as a channel to complete core tasks efficiently. An accelerated shift to a mobile-first lifestyle Request your personalized demo of the FullStory Digital Experience Intelligence platform.ġ. Want to take your digital experience to the next level? Let’s chat. To that end, we’ve assembled a list of the top five mobile trends that mobile app designers and marketers can expect to see in 2021. In order to plan ahead successfully, businesses need to understand both: ![]() The past year, we’ve seen many unexpected trends emerge, we’ve seen companies and consumers defy all expectations, and we’ve seen every element of our daily life and work transform.Īs organizations continue to navigate new obstacles and attempt to mitigate the impact of the COVID-19 pandemic, careful planning will be crucial to build stability and minimize uncertainties. From an accelerated shift to a mobile-first lifestyle, to calls for more data transparency, make sure you know what to expect from mobile users in the new year.įor business leaders, trying to predict what a new year will bring is always a challenge–and 2021 holds even more uncertainty than usual. ![]() Article Summary: Here are five key mobile trends to keep in mind as we head into 2021, brought to you by the team at leading mobile app agency, Yodel Mobile.
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